Orby Landscaping · Win More Jobs

Today

Where jobs slip away

1. Customers leave before they enquire

On your site today: the "Give me an estimate" button on the homepage doesn't go anywhere.

Someone looking for a rough price on a Sunday night can't get one, so they ring whichever landscaper's site does give them a figure.

2. Site visits to jobs that were never real

On your site today: the booking form asks for name, email, phone, service and location. No size, no budget, no photos.

You can't tell a €2,000 job from a €25,000 one until you're standing in the garden. Each wasted visit and write-up costs two to three hours.

3. Quotes that go quiet

In most trades: lost quotes don't get a no, they get silence. The job goes to whoever quoted first and followed up.

A quote written in the evenings days after the visit, with no follow-up, gives the customer time to go elsewhere.

Your numbers

What fixing it could be worth

The figures below are examples. Change them to Orby's real numbers and the result updates.

How a typical month looks today

Enquiries a month

Enquiries that get a site visit

%

Site visits you win

%

Average job value

€

Hours per site visit and quote

What changes with the new setup

More enquiries from a working estimate page

%

Win rate with same-day quotes and follow-up

%

Non-starters screened out before a visit

%

The defaults are deliberately cautious: 5% more enquiries and a five-point lift in win rate.

Extra revenue a year €0

Per month	Today	New setup
Enquiries
Site visits
Jobs won
Revenue
Hours on visits that don't win

Revenue here is job value, before costs and materials. It shows the size of the opportunity, not a promise.

The fix

What we would put in place

An estimate page that works

What you get: The dead button becomes a short estimate flow on your website: job type, size, finish, photos, Eircode, a rough price range and a site-visit slot from your diary.
What it changes: Customers get an answer at any hour. You get enquiries with photos and a budget attached, and you only drive out to the ones worth pricing.

Quote from the van

What you get: An itemised quote built on your phone from your own rates, with VAT, deposit and terms added for you.
What it changes: The customer has a professional quote the same day, while you're still fresh in their mind, and your evenings are your own.

Follow-ups that run themselves

What you get: A polite chaser on any quote with no answer after five days, and reminders to past customers when a patio is due a clean and reseal.
What it changes: Fewer quotes lost to silence, and steady repeat work from 25 years of finished gardens.

See it working

Two prototypes you can click through

Step 1 of 5

Try it as a customer would

Pick a job from the services you already offer.
Give a size, finish and site details. Rear access, old surfaces and slopes adjust the price the way you would.
Add photos and an Eircode, then see a price range and book a free site visit.
You receive the job type, size, budget range, photos and location before you ever leave Rush.

Rates here are placeholders from published Irish price guides. In the real version you set your own, and you can hide the price for any job you'd rather quote in person.

On your phone after the site visit

Build the quote

Client

Eircode

Job

Line items

VAT rate

Deposit

Check VAT treatment with your accountant. Most landscaping works are charged at 13.5%, but a job where materials make up more than two-thirds of the price is charged at 23%.

PROTOTYPE

Orby Landscaping Ltd

Orby Lodge, Rush, Co. Dublin · 086 278 5213

Valid for 30 days

Prepared for

Scope of works

Item	Qty	Rate	Amount

Subtotal

VAT

Total

Deposit to book

Payment: deposit to secure a start date, balance on completion.

Includes: excavation, sub-base, laying, pointing, removal of waste from site.

Excludes: unforeseen services or rock found during excavation, which we'll price before any extra work.

Next step: reply to accept or tap Accept on the emailed quote, and we'll confirm your start date.

How we'd start

A three-week pilot, judged on jobs won

A fixed price agreed up front. Your website stays as it is apart from the estimate page, and nothing changes in how you run jobs on site.

Week 1

Estimate page live

Built on your website with your services, your rates and the site-visit slots you choose.

Week 2

Quote builder on your phone

Loaded with your rate list, VAT, deposit and terms. One quote done together on a real job.

Week 3

Follow-ups switched on

Quote chasers and aftercare reminders running, in your words, from your email.

Review

Look at the numbers

Enquiries, site visits, quotes sent and jobs won, side by side with before. You decide whether to keep going.

Next step: a coffee in Rush

Thirty minutes. Bring a rough idea of your enquiries, visits and average job size, and we'll run them through the numbers above together.

Beyond estimates and quotes, we also look at the wider setup: a review of the tools and systems you run on, your customer records, and past enquiries or old customers worth getting back in touch with. Any other technical questions you have are welcome too.

Neal Byrne · DovaLabs · 085 169 8613